<nettime> etoy.CORPORATION/TOYWAR.com action alert

[invest@etoy.com]

AFTER A CORPORATE SILENCE PERIOD HERE ARE SOME FLASHING NEWS:

FLASH1: etoy.TANK7 NEARLY SUNK. 7 DAY DELAY / $17,000 IN DAMAGES.
FLASH2: THE etoy.CORPORATION TAKES MANHATTAN. OPENING WITH
        GUEST STARS ON SATURDAY APRIL 29 AT POSTMASTERS!
FLASH3: etoy.CD HITS THE MARKET! THE BEST LULLABIES FROM TOYWAR.com.
FLASH4: TOYWAR II? THE SHAREHOLDERS ARE CALLED TO VOTE ON
        PEACE OR WAR IN THE TOY MARKET PLACE...

\\\

F1:  after a storm on the atlantic ocean and a 7 day delay 
etoy.TANK7 arrived in manhattan. the system is being repaired by 
a special task force and local etoy.AGENTS as fast as possible. 
wasted time and logistic problems caused damage of about $17,000.

the etoy.SHARE lost 6% of its value. actual price: $ 3.47
(still rated "strong buy" - the best moment to invest!)

\

F2: the etoy.CORPORATION crosses borders and twists reality like 
no other legal organization: one day fighting with a dot-com 
giant in court and turning the battle into one of the most 
exciting media art performances - the next day infecting 
manhattan where the dot-com-community goes nuts: the show goes on! 
turning high risk business into action entertainment.

the etoy.CORPORATION is where the bubble is about to burst.
measuring the pressure & maximizing the market hype!

etoy.INVESTORS call it impact management.

official opening of the exhibition "impact management - 
the etoy.CORPORATION in manhattan" saturday, april 29 2000
6pm to 8pm postmasters gallery 459 w 19 street @ 10th ave 
new york city 10011 - usa

come and have a drink... maybe even more *
overdress yourself & prepare to ...leave reality behind....

special shareholder party after the regular opening for vip's 
and listed etoy.SHAREHOLDERS only. another reason to become 
an investor. nobody invests to lose money... etoy TM.
(http://www.etoy.com/share/)

guest stars: john perry barlow, douglas rushkoff,
chris truax & dj spooky (remixing the lullabies).

\

F3: cd release party: the etoy.LULLABIES will be released
at the opening event of the manhattan show on saturday,
april 29, 2000 to celebrate the TOYWAR.victory.

thanks to predrag manojlov, personal records vienna, groove 
attack cologne and all the artists (negativland, e_b_a, 
styro2000, people like us, dktr, steev hise, phantomschmerz, 
poopoo varmint, gunnar lockwood, twister, mono pause, echelon 
& jane dowe, escape mechanism, tanuki, porest, razorsharp, 
experimental jetset) for making this product an "absolutely
must have disc" for every little kid that wants to know more 
about business on the net. (http://www.toywar.com/shop)

etoy.DISCLAIMER: please! talk with your children about this product. 
the etoy.CORPORATION assumes no responsibility for any kind of 
mental or physical damage and/or depravation resulting from the 
perception of the TOYWAR.lullabies.

\

F4: interrogations in the LEGO.case did not make clear if the 
LEGO.lawyers accept the toys on the TOYWAR.com monument-site. 
the etoy.CORPORATION removed the characters which were associated 
with LEGO.products by LEGO-US.attorneys from the etoy.com site. 
the etoy.MANAGEMENT does not want to attack LEGO for such a 
ridiculous reason. etoy is involved in sensitive business 
operations in manhattan at the moment. it would be irresponsible 
to waste the money of etoy.SHAREHOLDERS for media-warfare. the 
etoy.CREW is still recovering from the eToys battle.

at the same time the etoy.BOARD believes that it is an essential 
issue that lawyers of a huge corporation (which sells millions of 
products) attempt to stop people and art from referring to symbols 
and signs which are part of the cultural code of this planet.

TOYWAR.com did not fake a LEGO.site and did not try to sell 
LEGO.toys or to abuse the LEGO.trademark. simply a similarity 
exists. TOYWAR was established to illustrate (!) the battle 
between etoy.com and eToys.com.... there is a relevant difference 
between abuse of a trademark and using popular products as 
metaphors.

according to corporate regulations the owners of the discussed
material must decide on the strategy: the TOYWAR.com site belongs 
to the TOYWAR.community. all TOY.soldiers and SHAREHOLDERS are 
called to express their opinion in a pioneering online voting 
process.

ONLINE-VOTING-TANKS are open from saturday, 29 april 2000 at noon to 
register your votes. closing of polls: 6 may 2000 at 12.00 noon 
n.y.time.

details and voting directions are to be found on http://www.etoy.com/ 
next saturday. 




signed by:
the etoy.MANAGEMENT

approved by:
the TOYWAR.crisis-control-board
the etoy.TRANSFER BANK for the east coast: POSTMASTERS GALLERY
the etoy.CURATOR: SUZY MESZOLY



DISCLAIMER: THE etoy.CORPORATION IS NOT ANTI CORPORATE AS MANY 
PEOPLE THINK. etoy DOES NOT FIGHT AGAINST THE SYSTEM IN GENERAL. 
etoy INFECTS REALITY AND GENERATES IMPACT ON A GLOBAL MARKET. 
etoy INCREASES ITS VALUE LIKE EVERY OTHER SUCCESSFUL ART BRAND
AND PROTECTS ITS PROPERTY IF THIS IS NECESSARY. 


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