<nettime> hard times for etoy too!

[Reinhold Grether <Reinhold.Grether@uni-konstanz.de>]

looking at NASDAQ with an eToys' share prize at twenty-eight cents in the
moment you may feel happy.

but think twice. eToys has to capitalize its assets: the brand (eToys),
the domain name (etoys.com) and the customer files.

to ransack etoy.com would improve their selling position a lot. they've
legal arguments just to try this. in the background the
eToys-etoy-conflict has never been solved. it gloomed all over the last
year. of couse, with its newly legalized US trademark, etoy is by far
better positioned as last year. otherwise, the other side can forget about
public opinion.

worse for etoy a former employee who left the company two-and-a-half years
ago obtained (with money from whom???) etoy trademarks all over Europe.

so etoy has to fight against over- and underground ecommerce at the same
time.




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